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Case study
Publication date: 20 April 2021

Jeffrey W. Overby

One of the major issues present in this case is whether there is significant industry pressure to internationalize. Yip’s (1989) global strategy drivers are a helpful approach for…

Abstract

Theoretical basis

One of the major issues present in this case is whether there is significant industry pressure to internationalize. Yip’s (1989) global strategy drivers are a helpful approach for examining this issue. This case also applies two important marketing concepts – the product life cycle and diffusion of innovation theory – and how differences across international markets impact these concepts. Finally, there are significant cultural issues at play in this case as well. Theoretical models of national culture, such as Hofstede, Hall and others, can be used to examine cultural influences on an industry that is not often associated with culture.

Research methodology

The case is based upon a combination of secondary research and primary research. The lead researcher and a team of graduate students conducted interviews with Louisiana-Pacific Corporation (LP) executives in the USA and Chile in 2017.

Case overview/synopsis

This three-part case examines the internationalization of LP into South America. Case A begins in 1999 as LP attempts to decide whether to take its oriented strand board product international. The reader is asked to consider where LP should go in South America. Case B examines the factors LP used to decide to enter Chile and then outlines the key decisions that led to its impressive growth between 2000 and 2015. Case C begins in 2015 as LP now considers whether to expand its markets into Argentina or Colombia.

Complexity academic level

Given the complexity of issues raised in the case and the need to narrow these issues down to an implementable decision, this case is most appropriate later in the schedule of a graduate or executive-level business course in international business or international marketing.

Case study
Publication date: 1 December 2010

Jeffrey W. Overby

The Case takes place at the headquarters of Genesee & Wyoming, Inc. (GWI), one of the leading short line railroads in the United States. The Case revolves around three executives…

Abstract

The Case takes place at the headquarters of Genesee & Wyoming, Inc. (GWI), one of the leading short line railroads in the United States. The Case revolves around three executives - Mortimer B. Fuller III, Chairman and CEO, Mark Hastings, CFO and Treasurer, and Alan Harris, Senior Vice President and Chief Accounting Office - and the dilemma over whether to pursue international expansion.

GWI has generally pursued a strategy of diversification through acquisition. However, there are other approaches to diversification, including international expansion. With increasing deregulation and privatization of railroads around the world, GWI and its competitors must weigh the risks of internationalization with the rewards. GWI fears that a failure to move quickly might result in missed opportunities as competitors acquire railroads around the world.

An opportunity has recently arisen in Australia, where the government is selling Australian National Railway. GWI believes Australia might be a good initial foray into the international market given the similarities of the country and its railroad industry to the United States and its railroad industry. The Case asks the question, “Should GWI enter the bidding?”

Details

The CASE Journal, vol. 7 no. 1
Type: Case Study
ISSN: 1544-9106

Article
Publication date: 7 September 2012

Soonhong Min, Jeffrey W. Overby and Kun Shin Im

Employing means‐end theory, this paper seeks to examine the influence of specific types of product attributes upon desired consumption consequences and the mediating impact of…

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Abstract

Purpose

Employing means‐end theory, this paper seeks to examine the influence of specific types of product attributes upon desired consumption consequences and the mediating impact of desired consequences upon purchase frequency.

Design/methodology/approach

The research employed means‐end interviews to generate specific attribute and consequence measures. These measures were then administered in a survey instrument within the context of a fashion product. Partial least squares was used for testing the measurement validity of the survey instrument and testing the structural model and related hypotheses.

Findings

Style attributes significantly related to desired psychological and social consequences but did not significantly relate to functional consequences. Quality significantly related to functional consequences and social consequences but not psychological consequences. Price significantly related to all consequences. Psychological consequences were the strongest predictor of purchase frequency followed by functional consequences. Finally, desired consequences played a mediating role between product attributes and purchase frequency, with no direct influence of attributes upon purchase frequency.

Research limitations/implications

The findings demonstrate the value of understanding the consumption consequences that consumers desire for products, especially after initial purchase. In doing so, the findings also provide some evidence that consequences may be better predictors of behavioral outcomes than product attributes.

Practical implications

This study demonstrates that the consumer means‐end value hierarchy can be used as a tool for understanding the meanings that consumers construct around products and services. Moreover, it indicates that marketers should consider customer value analysis as a segmentation tool.

Originality/value

This paper represents one of the few to test the chain of cause‐and‐effect relationships of the means‐end hierarchy within an integrated framework. It is original in that it specifically tests the relationships between major attributes (i.e. style, quality, and price) and particular consequence types (i.e. psychological, social, and functional).

Details

Journal of Consumer Marketing, vol. 29 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-727-8

Article
Publication date: 1 August 2001

Jeffrey W. Overby and Soonhong Min

This conceptual paper argues that the emergence of Internet commerce is presenting a significant challenge to traditional internationalization explanations. Given rapid…

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Abstract

This conceptual paper argues that the emergence of Internet commerce is presenting a significant challenge to traditional internationalization explanations. Given rapid accessibility to customers and suppliers around the world, businesses appear to be turning towards networks of cooperation rather than external control structures. International supply chain management is proposed as a process of internationalization representing the implementation of a global uncertainty‐driven new network orientation. A network orientation is proposed to encourage more integrated levels of I‐commerce adoption which, in turn, further strengthens the relationship between a network orientation and its implementation. A number of propositions are presented along with a discussion of future research issues.

Details

International Marketing Review, vol. 18 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 1 February 2005

Pratibha A. Dabholkar and Jeffrey W. Overby

To examine precisely how service process and service outcome are related to service quality and customer satisfaction evaluations, and to look for consistent patterns in the…

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Abstract

Purpose

To examine precisely how service process and service outcome are related to service quality and customer satisfaction evaluations, and to look for consistent patterns in the relationships between these four concepts.

Design/methodology/approach

A theoretical framework is proposed to suggest links between the four concepts. The study is conducted in the real estate industry, and the focus is on home sellers' evaluations of the real estate agent's service. In‐depth interviews and a short survey are used to collect the data. A combination of content analysis and statistical tests is used to look for patterns in the data.

Findings

As proposed, process factors are closely linked with service quality, and outcome factors are closely linked with customer satisfaction. Also, as proposed, service quality evaluations precede customer satisfaction for normal service evaluations, but the opposite causal order is found for extreme service evaluations.

Research limitations/implications

The study is conducted in the USA and is based on a relatively small sample, but sufficient for qualitative (and simple statistical) analysis. The differential links proposed and found between the four concepts advance researchers' understanding of the basis for service evaluations.

Practical implications

Managers can focus more on either service process or service outcome based on their specific objectives and/or resource constraints in different situations.

Originality/value

It is the first study to propose and empirically support the idea that service process is closely linked with service quality evaluations, whereas service outcome is closely linked with customer satisfaction evaluations.

Details

International Journal of Service Industry Management, vol. 16 no. 1
Type: Research Article
ISSN: 0956-4233

Keywords

Case study
Publication date: 1 December 2010

Gina Vega

Abstract

Details

The CASE Journal, vol. 7 no. 1
Type: Case Study
ISSN: 1544-9106

Case study
Publication date: 4 January 2021

Rebecca J. Morris

Abstract

Details

The CASE Journal, vol. 17 no. 1
Type: Case Study
ISSN:

Book part
Publication date: 8 July 2021

Marco Tavanti and Anna Tait

This chapter reviews ethical challenges confronting nonprofit administration in relation to organizational managerial practices and leadership behaviors. Through a theoretical…

Abstract

This chapter reviews ethical challenges confronting nonprofit administration in relation to organizational managerial practices and leadership behaviors. Through a theoretical model of nonprofit-specific toxic leadership, it reviews the dynamics of destructive leaders, susceptible followers, and conducive environments in cases of unethical and corrupt nonprofit organizational behaviors. It provides a case for prioritizing oversight responsibilities of the board of directors, board supervision, promoting ethical culture in organizational leadership, and implementing policies for addressing destructive and corrupt nonprofit leaders. It reflects on how nonprofit toxic leadership primarily erodes public trust in the nonprofit sector and concludes with practical recommendations for recentering positive behaviors congruent with the nonprofit's social and public good mission.

Details

Destructive Leadership and Management Hypocrisy
Type: Book
ISBN: 978-1-80043-180-5

Keywords

Article
Publication date: 15 February 2023

Saumyaranjan Sahoo, Junali Sahoo, Satish Kumar, Weng Marc Lim and Nisreen Ameen

Taking a business lens of telehealth, this article aims to review and provide a state-of-the-art overview of telehealth research.

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Abstract

Purpose

Taking a business lens of telehealth, this article aims to review and provide a state-of-the-art overview of telehealth research.

Design/methodology/approach

This research conducts a systematic literature review using the scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR) protocol and a collection of bibliometric analytical techniques (i.e. performance analysis, keyword co-occurrence, keyword clustering and content analysis).

Findings

Using performance analysis, this article unpacks the publication trend and the top contributing journals, authors, institutions and regions of telehealth research. Using keyword co-occurrence and keyword clustering, this article reveals 10 major themes underpinning the intellectual structure of telehealth research: design and development of personal health record systems, health information technology (HIT) for public health management, perceived service quality among mobile health (m-health) users, paradoxes of virtual care versus in-person visits, Internet of things (IoT) in healthcare, guidelines for e-health practices and services, telemonitoring of life-threatening diseases, change management strategy for telehealth adoption, knowledge management of innovations in telehealth and technology management of telemedicine services. The article proposes directions for future research that can enrich our understanding of telehealth services.

Originality/value

This article offers a seminal state-of-the-art overview of the performance and intellectual structure of telehealth research from a business perspective.

Details

Internet Research, vol. 33 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

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